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Brown Is Back At The Tents: 10 Designers Selected for ‘UPS Delivering Fashion’s Future’
New York Fashion Week Spring 2007
By: Heide Winkenwerder
Photo below: Erin Fetherston on the runway Haute Couture Fall 2005 show
Photos by FW

LOS ANGELES, Jul 27, 2006/ FW/ --- One good turn deserves another. After a successful debut during the Spring 2006 season, the UPS Hub is back under the tents at Bryant Park featuring a new set of 10 emerging designers.

In an announcement today, UPS and IMG Fashion confirmed the selection of Alice Ritter, Brian Reyes, Erin Fetherston, Michon Schur (Stephanie Schur), Sabyasachi (Sabyasachi Mukherjee), Sari Gueron, Terexov (Alexander Terekhov), Toni Maticevski, Vena Cava (Lisa Mayock and Sophie Buhai) and Verrier (Ashleigh Verrier) as this year’s fashion grant recipients for ‘UPS Delivering Fashion’s Future.’

All 10 will be previewing their Spring 2007 collection at the UPS Hub, an exclusive platform showcasing up-and-coming designers at Olympus Fashion Week, Sep 18 – 15, 2006 in New York.

As part of the grant, UPS will underwrite the venue rental for the designers, which includes professional lighting, sound and technical elements that are the hallmarks of shows in The Tents.

The designers also will benefit from special collateral and marketing materials developed by UPS for this initiative and will be included in the marketing and communications materials produced by IMG Fashion for Olympus Fashion Week. UPS also will commit to delivering the emerging designers collections to the venue.

  • Alice Ritter
  • Born and raised in France, Alice’s designs are a mix of French and American culture, inspired by the creative freedom of New York. She created her first ready-to-wear collection last year.

  • Brian Reyes
  • After moving from Florida to Manhattan in 1999, Brian worked with Ralph Lauren, Michael Kors and Oscar de la Renta. Reyes just launched his own line of polished cropped jackets, filmy cocktail frocks and chiffon shorts using eveningwear fabrics for daytime separates.

  • Erin Fetherston
  • A California native, based in Paris, balancing fairy tale with sensibility…Erin likes to be known as a “young American designer with a couture collection in Paris.” Her pieces are young at heart, dreamy, confident and make you feel like “playing dress up.”

  • Michon Schur (Stephanie Schur)
  • Designer Stephanie Schur is inspired by the past. The vintage idea of detail and handwork is evident in her work with lace inserts, scalloped hems, silk ruffles and collars that reference the twenties.

  • Sabyasachi (Sabyasachi Mukherjee)
  • Hailing from Kolkata, India with three major design awards, Sabyasachi retails at all the major fashion boutiques in India. The designer forayed into films with his costumes designed for Sanjay Leela Bhansali’s “Black” and he was the most anticipated show at Lakme India Fashion Weeks in Mumbai. His collection has been featured at Brown’s in London for several seasons. He was also the only Indian designer invited to showcase at Milan Fashion Week 2004.

  • Sari Gueron
  • Israeli born Gueron worked with John Galliano and Oscar de la Renta before launching her own label in 2003. Essentially modern, with nods to the 1920’s and 1930’s, Sari uses wispy silks, crepe chiffons, laces and handkerchief hems which allow her pieces to flow loosely while clinging in just the right places.

  • Terexov (Alexander Terekhov)
  • All the way from Russia, designer Alexander Terekhov brings his own style using only natural fabrics (silk, cotton, rayon, flax). He often prints slogans on jersey t-shorts and dresses, and believes that dresses and skirts are better for women than jeans or trousers.

  • Toni Maticevski
  • As one of the most talked about names in Australian fashion, Maticevski’s signature look is made up of traditional fashion silhouettes and beautiful materials such as silk and organza. His vision, a complex method of folding, twisting, draping and pleating defines his very bold and dramatic style.

  • Vena Cava (Lisa Mayock and Sophie Buhai)
  • Since graduating from Parsons together in Spring 2003, Brooklyn based designers Lisa Mayock and Sophie Buhai have been designing their own vintage inspired collections. Subtle and elegant fabrics enhance their “simple” designs.

  • Verrier (Ashleigh Verrier)
  • As Ashleigh’s lady-like dresses take you back to the era when women were ladies and clothes mattered (an ode to old New York), her clothes are beautifully made, featuring intricately scalloped and beaded skirts and collars.

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