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Fashion For A Cause
New York Fashion Week Spring 2003
By Mari Davis
Photo below: Betsey Johnson (l.) and Iman
Photos courtesy of Fashion Targets Breast Cancer

NEW YORK, Sep 19, 2002/ FW/ --- The Spring 2003 season of Mercedes-Benz Fashion Week kicks off with a noble cause.

In a press conference last Tuesday, the CFDA and Iman, this year's spokesperson for Fashion Targets Breast Cancer (FTBC) announced the Fashion Targets Breast Cancer / Saks Fifth Avenue Shopping Weekend to benefit FTBC.

Founded in 1994, FTBC -- a charitable initiative of the CFDA -- has netted $20 million for breast cancer causes.

For the fourth consecutive year, Saks Fifth Avenue will host its annual nationwide shopping weekend to benefit FTBC, as well as other local and national breast cancer organizations.

This charity-driven shopping weekend takes place in all of Saks Fifth Avenue's 61 stores across the country, as well as in the 51 OFF 5th outlet stores and saks.com, from September 18th-21st. Mercedes-Benz USA is generously underwriting all of these events across the U.S.

Iman
Angie Harmon, Iman, Fashion Targets Breast Cancer spokesperson, and Mrs. Libby Pataki, First Lady of New York, at the breakfast party today to kick-off New York City's Fashion Week and the Council of Fashion Designers of America's Fashion Targets Breast Cancer initiative.

Several leading CFDA designers created special merchandise, which will be sold during the Shopping Weekend to benefit FTBC. Coach, Inc., created a limited edition of its new Gallery Tote for this cause, using the colors of the FTBC logo.

Other FTBC products available this year include a charm bracelet designed by famed jewelry designer Robert Lee Morris, with additional charms created by Stephen Dweck, Diane von Furstenberg, Lisa Jenks, and Betsey Johnson, and of course, the ever-popular FTBC T-shirt.

This year's T-shirt, designed by Ralph Lauren, is a navy and white 3/4 length sleeve cotton Lycra(R) blend tee with the FTBC logo in the center.

This year also marks the beginning of an international partnership between Fashion Targets Breast Cancer and DuPont Lycra(R) to globalize the FTBC charitable initiative.

Currently FTBC is produced in six countries -- Australia, Brazil, Canada, Greece, the United Kingdom and the United States. FTBC Lycra(R) campaigns have already begun in the United Kingdom and will soon be underway in China and Turkey.

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