NEW YORK, Sep 18, 2002/ FW/ --- New York Fashion Week is not just about clothes anymore. It's also about accessories.

For the Spring 2003 season, there is a new fashion accessory which will hit the runway - high-tech devices like the Motorola i90c mobile phone.

Yesterday, Motorola and Phat Farm announced the launch of Limited Edition Russell Simmons Signature Motorola i90c phone combines high tech with high style which will be introduced during New York Fashion Week.

This platinum-colored flip phone features the Phat Farm shield and Russell Simmons' signature. This trend-setting, four-in-one communications tool combines a digital mobile phone with a long-range walkie-talkie, two-way pager, and wireless Internet.

The unique "push-to-talk" button allows users to instantly communicate with one or up to one hundred people at the touch of a button.

"As Phat Farm celebrates its ten-year anniversary, technology is really changing the way people interact and even the way they dress," said Russell Simmons, founder of Phat Farm.

"Technology and fashion are converging, the mobile phone is becoming a fashion accessory, and it's bringing people together in ways they never have before," he continued.

The Limited Edition Russell Simmons Signature Motorola i90c mobile phone will be available beginning November 16 through the Phat Farm flagship store in New York City's SoHo neighborhood and at www.phatfarm.com/. Suggested retail price is $549, which includes a matching earbud and belt clip.