Metrosexuals: The Birth of A New Race of Stylish Men
By: Contributing Writer
Photo below: Model wearing Jean Paul Gaultier Spring 2004 Menswear Collection and Jean Paul Gaultier men's cosmetics that was launched at the same time
Photo by FW

PARIS, Dec 8, 2004/ FW/ --- A new race of heterosexual men calling themselves “metrosexuals” are helping to change marketing and advertising strategies around Europe and the US, while simultaneously driving up profits for department stores and makers of luxury cosmetics for men.

The word “metrosexual” categorizes a new breed of stylish, straight throughout the Europe and the US who storm the trendy boutiques of rue Faubourg Saint Honoré and Avenue Montaigne in Paris for the best of the best in fashion that makes them sexy.

Mostly European, the most visible of the day are the famous British soccer star David Beckham and Hollywood sex symbol and heartthrob, Brad Pitt.