Givenchy Homme: A New Era
By Mari Davis
(Photo: Ozwald Boateng on the runway Spring 2007 menswear season.)
PARIS, Jul 5, 2006/ FW/ --- Better known for its haute couture and womenswear lines, the House of Givenchy took a bold step in December 2003 as it re-launched Givenchy Homme as a high-profile label and appointed high-profile British menswear designer Ozwald Boateng as Creative Director.
It marked a new era at Givenchy since the retirement of its founder Hubert di Givenchy, who was considered one of fashion visionaries during his time and one of the original couturiers to the stars.
As Ozwald Boateng took the helm, he infused his high energy and dynamism to the brand, while respecting the heritage of Hubert di Givenchy of emphasizing the silhouette rather than embellishments in his designs.
Though their approaches in designing are different, Ozwald Boateng and Hubert di Givenchy share an important aspect – both makes clothes appear so simple and very easy to adapt giving them accessibility and easy to wear qualities.
And therein lies the real beauty of the design. In their apparent simplicity, the clothes accentuate the wearer; hence, the collection becomes highly covetable and urgently desirable.
Click on image to read the review and view the collection.
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