The secondary of Moschino, 'Moschino Cheap & Chic' continues the fashion irreverence of its older sibling.

Irreverent and full of pun (Fashion Ready to Where?), Franco Moschino is the accidental fashion designer.

He studied fine arts at the Accademia delle Belle Arti (1971) so that he can be a painter.

But while he was still in school, he was already freelancing as a fashion illustrator, and landed a job as sketcher for Gianni Versace in 1971. He left fine arts when he realized that fabric and tailoring was also a form of expression.

He started working as a designer for Cadette (1977-1982) and launched his own label in 1983, showing his "message laden fashion" -- Stop the Fashion System!; Who's to say what is good taste?; Moschino designs are often involved with their message, whether it's in the form of text on cloth or a visual pun in the form of a sprout covered bikini. His clothes are always wearable and sexy.

Using the basic elements of form and design, his creations are cut to flatter the figure, and with additional detailing of a touch of irony or a sharp sense of humour made them very desirable by the fashionable set.

Although Moschino usually parodied the fashion industry and the fashionistas themselves, with the hope of destroying the dictates of fashion, he found himself at the top of the business and his creations became status symbols.

He was very successful in making fashion fun! He broke all the rules and came out a winner.

When Franco Moschino died in 1994, the fashion industry lost one of its bright stars.

The fashion house that bears his name continues to be very successful.

Spring 2007 (Photo by Giovanni Pucci)

Fall 2007 (Photo by Giovanni Pucci)

Website: www.moschino.it

To view Moschino runway shows, please click here

MOSCHINO CHEAP & CHIC
MOSCHINO SPA
via San Gregorio 28
20124 Milano MI
Tel: +39 02 67 87 73 1
Fax: +39 02 67 87 73 01

Press Contact for
MOSCHINO CHEAP & CHIC
Contact: Isabella Sarti
via San Gregorio 28
20124 Milano MI
Tel: +39 02 67 87 73 1
Fax: +39 02 67 87 73 01