Aug 28, 2002/ FW/ --- Canon's tradition for improving its product lines with advanced imaging
technology, product features and innovative design, has never been more evident
than with the newest generation of the world's best-selling 35mm SLR camera, the
EOS Rebel.
The new EOS Rebel Ti and its companion EOS Rebel Ti Date model take
product design and technological perfection one step further by offering a
camera body that is substantially improved in both form and function while
incorporating camera features previously found only in higher-end SLR models. It
also represents 15 years of EOS System technology and Canon's continued
commitment to conventional 35mm photography.
And while innovative design and
improved features often come with a hefty price tag, the new Rebel Ti and Rebel
Ti Date will be introduced at the same affordable pricing as their predecessors,
the EOS Rebel 2000 series, which will remain in Canon's SLR line-up.
Aside from the Rebel Ti's streamlined design, the camera also incorporates
several new and improved features including a stainless steel lens mount that's
fully compatible with all EF-series lenses; a new retractable built-in flash; an
AF tracking speed rivaling that found in Canon's professional EOS-1N model; 2.5
frames per second film advance; a 7-point high-speed selectable autofocus system
with superimposed focusing points; and full compatibility with Canon's EX-series
Speedlites and advanced flash metering system including wireless E-TTL, FE Lock
and High-Speed Sync modes.
"Canon's new Rebel Ti was developed to offer entry-level SLR users the most
advanced performance available while providing an opportunity to build on the
system with more than 50 EF-series lenses and hundreds of accessories," said
Yukiaki Hashimoto, vice president and general manager, Photographic Products
Group, Canon U.S.A., Inc.
"35mm photography is still a very large and stable
market here in the U.S. and it is our responsibility as a camera manufacturer to
continue our support of this format. We believe the new Rebel Ti will continue
in the tradition of its predecessors by becoming the best-selling 35mm SLR
camera on the market," added Mr. Hashimoto.
The Rebel Ti is the 6th generation of Canon EOS Rebel cameras to hit the
market since the series began in 1990 and cumulative sales in the US market are
expected to exceed 3 million units by the end of this year.
The Rebel Ti clearly
differentiates itself from its predecessors with its new ergonomic appearance
and futuristic style. Canon also improved the overall layout of the camera's
controls, positioning them precisely where hands and fingers naturally fall,
making the Rebel Ti extremely comfortable to hold and to use.
The camera's LCD
data panel has been moved from the top of the camera to the back and is much
larger than the type used with previous Rebel models and its stainless steel
lens mount is a first in any EOS Rebel camera.
Using a proprietary CMOS autofocus sensor chip, Canon was able to design the
new camera with 7 focusing points which are clearly visible in the viewfinder,
giving the photographer greater focusing flexibility.
An orientation detection
sensor ensures optimum exposure in horizontal and vertical formats. Manual
focusing point selection has also been made faster and easier. While depressing
the Focusing Point Selector, users simply rotate the Main Dial until the desired
focusing point is illuminated in the viewfinder.
The EOS Rebel Ti also includes a newly-designed, built-in retractable flash
unit with wide-angle covering power up to 28mm (Approx. 13 ft. @ ISO 100). In
addition, the built-in flash is positioned higher above the lens to further
control red-eye and allow the use of a wider variety of lenses without
vignetting. In the Full Auto and Programmed Image Control modes, the built-in
flash pops up and fires automatically in low-light or backlit situations.
In the
Creative Zone modes, flash can be used at the photographer's discretion. The EOS
Rebel Ti is also compatible with the complete line of Canon EX-series Speedlites
for professional-quality results.
At 2.5 frames per second, the EOS Rebel Ti offers the fastest continuous
shooting speed available in any Rebel-series camera. In addition, the AF speed
and AI Servo mode for tracking moving subjects has been drastically improved and
is comparable to that found in the EOS-1N professional-level EOS System camera.
Using the Command Dial on the camera, users have immediate access to 12
different shooting modes including Full Auto, Program AE, Shutter Priority AE,
Aperture Priority AE, Manual, Auto Depth-of-Field AE, Portrait, Landscape,
Close-up, Sports, Night Scene, and Flash Off.
Largest Selection of Autofocus Lenses and Accessories Canon's EOS System
offers not only the largest and most popular selection of high-quality autofocus
cameras, lenses and accessories of any 35mm SLR system available, it also
provides consumers with the widest selection of price points. Offering more than
50 current lenses, several camera bodies and scores of system accessories,
including the new Battery Pack BP-220 with vertical shutter release, consumers
can literally create an EOS System to fit their needs as well as their budget.
The Canon EOS Rebel Ti camera body (standard and Date models) measures 5.8
(W) x 3.7 (H) x 2.5 (D)-inches and weighs 13.0 ounces. The standard, non-Date
version will be available as a kit which includes the Rebel Ti body, the new EF
28-90mm f/4-5.6II zoom lens, a wide neck strap, batteries and a roll of color
film. The kit will have a suggested list price of $520. The standard Rebel Ti
and Date models will both be available as body only with suggested list prices
of $400 and $430, respectively. The models will be available at authorized Canon
dealers in October.
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