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Canon's New Powershot G5 Digital Camera
Combining SLR Creativity with Point-and-Shoot Portability
Jun 3, 2003/ FW/ --- Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ), launched its new
five megapixel PowerShot G5 digital camera on June 2, 2003. This serendipitous
combination of high resolution, speed, portability and creative control presents
photographers and photo enthusiasts with a versatile, full-featured tool for
greater creative latitude.
"The unique combination of high-quality Canon optics, DIGIC processing and
ergonomic design presents a significant advantage to the prosumer," said Yukiaki
Hashimoto, senior vice president and general manager of the Consumer Imaging
Group at Canon U.S.A., Inc. "The PowerShot G5 digital camera provides
photographers and photo enthusiasts with optimal image quality, versatility and
speed both seamlessly and instantaneously."
Housed in a rugged black enclosure, the PowerShot G5 digital camera features
a 1/1.8" five megapixel CCD sensor that captures 2592 x 1944 pixel images with
exceptional detail and color fidelity. Canon's DIGIC processor increases
image-processing speeds compared to general purpose CPUs found in other
comparable digital cameras.
Canon's powerful 4x all-glass optical zoom lens provides shooters with a 35mm
equivalent range of 35 -140mm, a fast maximum aperture of f/2.0-3.0 and macro
focusing down to 2 inches. The additional 4x digital zoom extends the camera's
telephoto capabilities to provide photographers with 16x zoom functionality.
Key PowerShot G5 features include:
- 5.0 Megapixel CCD
- 12 EOS System-based shooting modes for customizing the camera to each
individual users' shooting style;
- A Wide-Area FlexiZone AF/AE system which allow users to focus on off-center
subjects without repositioning the camera;
- Three metering systems, including Spot Metering; and up to 10X Zoom
Playback;
- An Intelligent Orientation Sensor that automatically rotates images for
proper viewing during playback; and
- Flexible 270( Swivel LCD,Vari-Angle monitor together with an ergonomic hand
grip and an EOS-style control layout for easier handling.
And, like
other PowerShot series cameras, the PowerShot G5 camera also has a Direct
Connect print function that allows printing without a computer via Canon's line
of dye-sublimation and Bubble Jet printers for fast, high-quality photos.
For creative flash photography, the PowerShot G5 includes a 3-mode built-in
flash with red-eye reduction and first or second curtain sync. The flash can be
operated manually or automatically. Additionally, the PowerShot G5 digital
camera is fully compatible with Canon's powerful EX-series Speedlites and E-TTL
wireless flash accessories for superior lighting quality The PowerShot G5 is
also compatible with high-quality Canon supplementary lenses including Wide and
Tele converters as well as a Close-up lens.
Canon's upgraded ZoomBrowser EX (Win) and ImageBrowser (Mac) software comes
bundled with the new PowerShot G5 digital camera. The new software features
enhanced user interface, speed and database file reliability to allow for
shorter downloads, increased functionality and easier task navigation.
Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit)
image processor specifically for use with its line of digital cameras. The
technology combines the jobs of image processing and camera function control
into one chip. Because it was specifically designed for use in digital cameras,
it is also capable of handling JPEG compression/expansion; memory card control;
LCD/Video control and processing; gain control (control of CCD signal
amplification); Auto Exposure; Auto Focus; Auto White Balance control and most
other functions of the camera or camcorder. The result is a product that offers
faster and more powerful auto focus than ever before, faster image processing,
longer battery life, and the ability to record 3-minute movie clips with sound.
DIGIC's high-speed processing enables Canon's exclusive iSAPS (an acronym for
Intelligent Scene Analysis based on Photographic Space) technology that improves
picture quality by "predicting" certain camera settings like focusing distance,
exposure and optimum white balance based on zoom focal length, overall light
level and tonal distribution data. With iSAPS, the PowerShot G5 can analyze a
scene just before the image is made and in doing so, increase the speed and
precision of the camera's autofocus, auto exposure and auto white balance.
The new Canon PowerShot G5 kit includes:
- 32MB CompactFlash Card
- BP-511 Lithium-Ion rechargeable battery
- ArcSoft Camera Suite CD-ROM
- Digital Camera Solution CD-ROM
- Compact Power Adapter CA-560 with A/C Cable
- USB Interface Cable
- AV Cable
- Wireless Remote Controller
- Neck Strap
- Lens Cap
The PowerShot G5 digital camera will be available in June
for a suggested retail price of $899.
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