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Jan 29, 2002/ FW/ --- Nintendo has announced a global price drop for its best-selling,
hand-held video game wonder Game Boy® Advance, effective February 1, 2002.
In the U.S., the new suggested retail price is $79.95, representing a 20-percent decrease.
This simultaneous global price drop is the result of production efficiencies and decreased
component costs.
The U.S. video game industry generated a record-breaking $9.4 billion in 2001, and Game Boy
Advance was responsible for more than 20 percent of total hardware units sold.
Since its release in June 2001, Game Boy Advance has sold nearly 5 million hardware units
in North America.
To stay ahead of the game, Nintendo remains on track to ship 23.5 million Game Boy Advance
and Game Boy Color units to retail outlets worldwide during its current fiscal year, ending
March 2002.
"The new price point truly positions Game Boy Advance as a video game system for the mass
market," says Peter Main, executive vice president, sales and marketing, Nintendo of
America Inc.
"Coupled with an explosive amount of incredible software scheduled for the year, Game Boy
Advance is positioned to become the best-selling video game hardware system of all time."
This year will see the release of more than 200 games for Game Boy Advance, including Super
Mario World: Super Mario Advance 2TM, launching on February 11th.
Nintendo will also introduce innovative new game play formats to take advantage of the new
Nintendo GameCube™ Game Boy Advance cable.
The first games to feature this game play synergy are Sonic AdvanceTM from THQ for Game Boy
Advance and Sonic™ Adventure 2: Battle from Sega for NINTENDO GAMECUBE, both launching
in February.
Using this new device, players can transfer data between the two systems, giving gamers a
brand new level of game play never before experienced.
"The enormous success of Game Boy Advance has made publishing games for the system a clear
triumph for us," says Brian Farrell, President and CEO, THQ Inc.
"With this price drop our products will now reach even more consumers."
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Game Boy Advance Console in Glacier
[Buy it now!]
Nintendo has announced a global price drop for its best-selling, hand-held video game wonder
Game Boy® Advance, effective February 1, 2002.
In the U.S., the new suggested retail price is $79.95, representing a 20-percent decrease. This simultaneous
global price drop is the result of production efficiencies and decreased component costs.
(Photo courtesy of Gameboy0
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