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Jan 18, 2002/ FW/ --- Thinking of what to give your sweetheart on Valentine's Day? Start
thinking "bears."
A new survey from Hallmark reveals that the teddy bear is high on the list of American
favorites.
According to the survey, 50% of Americans owned a teddy bear as a child, and 25% of them
still own the bears, while 23% passed it on to another family member. The reason why they
keep these adorable cubs? Teddy bears has great sentimental value to the owners and reminds
them of their childhood.
It was no surprise when the survey revealed that 8 out 10 Americans have purchased a
teddy bear, and an overwhelming majority of the bears were given as presents.
And the surprising result - 13% of American men admitted that they would rather receive
a teddy bear over a card, dinner, jewelry or flowers on Valentine's Day because it makes them feel
more loved!
So, the saying, "Men are just big teddy bears," might just be more true than we thought.
Hallmark definitely understands America's love affair with the teddy bear.
Last year, Hallmark's Kiss Kiss Bears were a favorite on Valentine's Day, and the adorable
cubs sold out!
For 2002, Hallmark is releasing two sets of bears. One of them is the Love & Kiss Kiss™
Bears celebrating the romance of Valentine's Day. The other one is the
ice skating Olympic Kiss Kiss™ Perfect Pairs Bears that captures the spirit of
the 2002 Olympic Winter Games.
According to David Smith, Hallmark's promotions director, these two sets of bears will
be the last ones for 2002. There are no other bears planned for the year.
So, bear lovers out there, remember this date - January 25, 2002! On this day, the
new Kiss Kiss bears will be available at participating Hallmark Gold Crown™ store
nationwide. Remember quantities are limited and they are only available until Valentine's Day.
What makes these bears special?
They have magnets in their lips and Velcro® on their paws to help them hold "hands."
Plus, the new nine-inch-tall Hallmark Love & Kiss Kiss Bears
are dressed in hot pink and purple fleece-like outfits, each decorated with a stylized heart
applique.
The Olympic Kiss Kiss Perfect Pairs Bears sport ice skates and matching costumes.
Here's a trivia for the 2.5 million arctophilists -- or teddy bear collectors out there.
2002 marks the 100th anniversary of the teddy bear. America's infatuation with these
adorable cubs must be "true love."
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