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Apr 16, 2002/ FW/ --- While flowers and cards may be traditional Mother's Day gifts,
technology and entertainment products are becoming increasingly popular for today's moms.
According to a study by the International Mass Retail Association (IMRA),
entertainment products were among the top five gifts for Mother's Day in 2001.
"Technology and entertainment items are great Mother's Day gifts because they
make life fun and easy. While flowers and cards may be long-time favorites, the
latest digital camera or PDA sends the same message in a way that improves mom's
life," said Barry Judge, vice president of marketing for BestBuy.com.
IMRA's study also found that one in eight Mother's Day shoppers last year
used the Internet to find a gift for mom. To help online shoppers select the
perfect Mother's Day gift this year, BestBuy.com is offering two quick, easy and
hassle-free online shopping solutions.
First, BestBuy.com is making it easier for Internet shoppers by offering a
Mother's Day gift guide with ideas that will appeal to everyone's individual
style and budget. Some of the gifts featured in the guide include:
- For the on-the-go mom, the Handspring Visor Handheld Organizer
($169.99) is the perfect tool to help manage her hectic schedule. Featuring 8 MB
storage capacity, this daily-routine choreographer combines organization tools
like an integrated calendar and to-do list, with the flexibility of a
Springboard expansion slot and USB HotSync cradle.
- If mom doesn't need to sync up to a computer, the Sharp 1.5MB Wizard
Personal Information Organizer ($79.99) helps make her life easier. Besides
scheduling, memo and address/phone book functions, the organizer includes an
expense manager, currency converter, advanced calendar and calculator with
memory.
- The Kodak EasyShare Digital Camera ($249.99) lets mom capture her
favorite moments and view them instantly. With 3.1 megapixels, 1.6" color LCD
display and 8 MB memory, the optional camera dock (sold separately) makes it
easy to share pictures
- Make mom's kitchen less cluttered and more fun with the Audiovox 5" LCD
Drop-Down-Screen Stereo TV ($279.99) The color LCD screen flips down when
mom wants to watch and virtually disappears when she doesn't.
BestBuy.com will be offering free ground shipping on selected items on
the Mother's Day gift list. The list can be found at
http://www.bestbuy.com/momsday.
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