What are the most popular red gemstones? Why are pink diamonds currently such hot sellers?

Answers to these questions and intriguing stories about Hollywood celebrities' most audacious engagement rings, romantic tips for "heating things up" on Valentine's Day, fascinating gemstone lore, recommended jewelry books, and more are available at the Gemological Institute of America's (GIA) Web site www.gia.edu to assist those buying jewelry gifts on Valentine's Day - the second biggest jewelry buying day of the year.

GIA, a nonprofit organization known as the world's foremost authority in gemology, has been dedicated to protecting the interests of both the public and the jewelry industry alike since 1931.