Gucci Men Fall 2014: The New Scions

Gucci MF1401MILAN, Jan 15, 2014/ — The rise of the software wizards gave us new billionaires and multi-millionaires beginning with Bill Gates, who is now a philanthropist all the way to Mark Cuban, ball team owner and Shark Tank member.

Their progenies are the new scions, i.e., compared to the original Eastern seaboard scions who trace their lineage from the Mayflower.

Born to luxury, one might infer that they got it made. Yet, they are driven to succeed, to make their own name apart. After all, they grew up in a tech household wherein the race to create the better app than the competition is a daily fare.

That Gucci is dressing these Millennials is not surprising. If you look about only a decade ago, Gucci, under the helm of Tom Ford was one of the first fashion houses that recognized Silicon Valley as the new fashion market.

But while that time, Gucci was creating a high street wardrobe for the geeks of Silicon Valley, this time, the target is as fashion savvy as they are technology savvy. Hence, the proposal of a wide range of colors to choose from starting with sorbet shades to the very popular black.

Trousers are either slim fitting or relaxed. Pullovers are classified as casual dressing while also throwing tuxedo jackets in the mix for the more formal affair.

Photos courtesy of Camera Moda

%d bloggers like this: