Have you heard about the Vegan Label, UMASAN?

Umasan F14 campaign (15)Umasan, founded in 2010, is the vegan fashion brainchild of twin sisters, Anja and Sandra Umann, and it’s taking the fashion world by storm.

Widely known for their muted and austere, yet versatile and highly sophisticated ready-to-wear pieces they draw inspiration from the self and health style generation, yoga, art and literature.

Sandra, a photographer, and Anja, ex-designer for Yohji Yamamoto, combine their creative interests for a line that specializes in innovative materials, such as SeaCell and Tencel, together with interesting shapes to offer a fashion forward monochromatic aesthetic.

There’s always something admirable when a label takes a forthright defiance and indifference to current fashion trends and this attitude and agenda is embodied in each of the predominantly masculine silhouettes boasting pristine German tailoring.

It’s fun, unique and “the best black gear out there”.

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