Hervé Léger Pre-Fall 2014: Evolving Signature Looks

Herve Leger PF14 (16)NEW YORK, Jan 8, 2014/ — Easily recognizable with its signature bandage dress that sculpts the body into a perfectly sensuous form, Hervé Léger has been synonymous with glamour and sensuality since its inception in 1985.

Reinvented by Max and Lubov Azria and launched in 2007, the Hervé Léger by Max Azria collection maintains the couturier’s heritage while evolving through the Azrias’ distinctive spirit.

And for Fall 2014, the Hervé Léger bandages and knitted garments are being evolved once again. Inspired b textures and dimensions found in nature, engineered jacquards has been calculated stitch by stitch, and are constantly reworked to the finest detail to create a relevant bandage dress that remains true to the original.

Hervé Léger is also known for its intricate techniques and unique approach to embellishment and detail. For Fall 2014, individual bandages are covered in small overlapping 3 to 4mm sequins in various shapes and colors in a technical and time consuming process that combines technology with human precision. In the final stage, each bandage must be individually sewn together. The result is luxurious evening garments that are specific to the brand.

Designed and created for the modern woman, the Hervé Léger Fall 2014 collections caters to the jetsetter inside us. Ambitious, adventurous, and visionary, the Jetsetter’s vibrant lifestyle is infused with fearless ambition. A trailblazer in inspirational expressions of fashion, she is attracted to fashion-forward, sensual pieces that reveal her athletic silhouette.

[MARI DAVIS]
Photos courtesy of Hervé Léger

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