H&M Conscious and Conscious Exclusive show the style of sustainability

HM Conscious S14 (28)On April 10th, H&M launches its new Conscious and Conscious Exclusive collections. With two new materials, organic leather from the Swedish leather supplier Tärnsjö, and organic silk, the collections show what can be done in more sustainable materials.

“H&M is proud of its sustainability work. Conscious and Conscious Exclusive show the breadth of possibilities with sustainable materials, and our new Clever Care labelling lets our customers join our mission towards a more sustainable future for fashion,” says Ann-Sofie Johansson, H&M´s Head of Design, New Development.

Conscious Exclusive collection is made in collaboration with the sustainable fashion and design think-tank EVER Manifesto, who share H&M’s commitment to a more sustainable future for fashion.

Ever Manifesto will also appear in the Conscious Exclusive campaign together with Amber Valletta, the supermodel and actress also known for her commitment to sustainability. Amber Valletta is also the face of the Conscious collection campaign.

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