H&M Conscious Exclusive: Hollywood Glamour Meets Sustainable Fashion

HM Conscious 12DALLAS, Mar 19, 2013/ — Conscious Exclusive, a new line of partywear from H&M is rich in detail and eloquent design and expected to be in 140 H&M stores worldwide and online from April 4, 2013.

Made from organic cotton, recycled polyester, recycled polyamide and TENCEL, the collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion.

With its debut timed perfectly for Spring, H&M Conscious Exclusive offers full of dramatic gowns and sharp tailoring for women, and a rock and roll red carpet style for men, which are just right for warm weather.

A floor-length dusty pink gown is elegant from the front and dramatic from the back, which is entirely open, and is made from 100% recycled polyester. The three-piece suit has been given a feminine twist, with a fitted blazer and high-waisted fitted trousers which zip at the ankle, all made from an organic cotton mix.

The collection is completed with accessories, such as an embellished box clutch and elegant minimal heels with the tiniest of ankle straps. All are made from more sustainable materials.

The men’s Conscious Exclusive collection brings real attitude to spring tailoring. A slim-fitted jacket has a classic shape which is turned bold and dramatic by fringing down the back of both sleeves.

A collarless white shirt has a bow tie attached, which is elegant when tied and dandyish when left undone – perfect worn with a black three-piece tuxedo. It’s the details that count, like the old-fashioned button braces on a white pair of trousers that make up one part of a white three-piece suit, or the rose print which lines the inside of a tuxedo jacket.

As with the women’s collection, each piece is made from more sustainable materials – part of H&M’s commitment to more sustainable fashion, both today and tomorrow.

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