Jennifer Lopez & Marc Antony Launches Lifestyle Brand with Kohl’s

DALLAS, Nov 18, 2010 / — For the second time around, Jennifer Lopez is launching a fashion line; but this time she is collaborating with her husband Marc Anthony and being initiated under the auspices of Kohl’s and Music Entertainment and Sports Holdings.

Fans will be getting it two for two – a Jennifer Lopez Collection and Marc Anthony Collection wherein the celebrity couple will partner on the design of all Jennifer Lopez and Marc Anthony apparel, which will be managed out of Kohl’s New York Design Office.

Kohl’s will also manage the production, distribution and marketing, which will prominently feature Lopez and Anthony.

“We are thrilled to embark on this new venture with Kohl’s and to join in this important partnership,” said Jennifer Lopez and Marc Anthony.

“These are really exciting times for us and our family and we are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl’s customer,” the couple added.

The Jennifer Lopez and Marc Anthony brands will initially launch in women’s and men’s apparel and accessories.

The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes.

Over time it’s expected the Jennifer Lopez and Marc Anthony collections may expand into home. Both will have prominent positioning throughout the store in the contemporary areas.

Kohl’s will be the exclusive provider and marketer in the United States of all Jennifer Lopez and Marc Anthony apparel, accessories and other merchandise, which will be available in Kohl’s stores nationwide and Kohls.com beginning Fall 2011.

[MARI DAVIS]
Photo courtesy of Kohl’s

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