NEW YORK, Sep 9, 2012/ — Talking about his Spring 2013 collection, Joseph Abboud Creative Director Bernardo Rojo said, “It’s about looking back to the old glamour of American style and modernizing it. Taking inspiration from yesterday’s icons but bringing something completely new.”
Taking a cue from some of Hollywood’s most iconic rebels, Bernardo Rojo crafted a collection that channels the effortless confidence and stoicism of leading men then and now, rule breakers that redefined the hero, in films from the timeless Rebel without a Cause to today’s Drive.
“I believe that design is a mode of expressing individuality, not suppressing it…and this collection leaves room for tomorrow’s icons to be made,” Bernardo Rojo explained.
A bold color palette and 80’s-inspired volume add a dash of modern audacity to classic menswear pieces—contrasted by 50’s era innocence, provided by high-waisted pleated trousers, candy-striped Western shirts, and trucker jackets.
Pairing irreverent pops of gloss with relaxed American sportswear staples, the collection brings together grit and glamour in an unmistakable homage to L.A.
Photos courtesy of Joseph Abboud