NEW YORK, Apr 16, 2011/ — This Earth Day, Josie Maran reveals the true benefits of her signature ingredient, Argan Oil, by stripping down to her most natural state in an exclusive “My First Time?” video and letting viewers in on an intimate experience she’ll never forget.
The video will raise funding for the Women’s Earth Alliance, a unique organization that helps female community leaders worldwide address crucial issues such as food and water safety.
“The Women’s Earth Alliance is very dear to my heart,” says Josie. “That’s why this Earth Day, I’m exposing my beauty secret—Argan Oil—in an effort to raise awareness and funding for this vital cause.”
Every element of Josie Maran Cosmetics, from the packaging to the ingredients, is a reflection of Josie’s dedication to environmental responsibility and this exclusive new video is the next step in Josie’s commitment to green living. More than just the top seller for Josie Maran Cosmetics, Argan Oil is the foundation of Josie’s eponymous line and is at the heart of this Earth Day initiative. For each “Like” of the Argan Oil page on Sephora.com, Josie will make a $1 donation to benefit the Women’s Earth Alliance.
“My First Time?” stars Josie Maran showing her Argan-quenched skin on an exotic, desolate beach in Malibu where the environmentally active model and Josie Maran Cosmetics founder demonstrates the benefits of her star ingredient and beauty secret, Argan Oil, by revealing her healthy, radiant skin to the world this Earth Day.
For each Facebook “Like” of the Josie Maran Argan Oil page on Sephora.com from April 15 – May 31, $1 will be donated to the Women’s Earth Alliance© (up to $25,000 USD total) by Josie Maran Cosmetics.
Watch Josie Maran’s “My First Time?” video from April 15, 2011 through May 31, 2011 at http://www.youtube.com/sephora#p/u/7/Ubn5Dbdd6R4