As announced early this year, Swarovski, the world leader in cut crystal and fashion jewelry has collaborated with 13 top sports and leisure brands to create the exciting crystal-embellished #athleisurebeats project for Spring/Summer 2018.
As a part of Swarovski’s #AthleisureBeats collaboration, the Juicy Couture velour track collection and Ultracor bra and legging set, both with crystals from Swarovski, are available to shop online.
The Juicy Couture customizable collection is available exclusively on FarFetch.com. The collection, which will be rolled out in three drops over the next few months, features updated silhouettes embellished with authentic crystals from Swarovski and solid pieces that can be monogramed in a wide array of colors and crystal motifs. Prices start at $275.
The Ultracor Bra and legging set is available at Ultracor.com. Prices start at $165.
The athleisure trend re-invents an 80s/90s hip-hop aesthetic as a sports-luxe look that is as laid-back and comfortable as it is urban and stylish. Discrete moods within athleisure include retro-sportswear, bling-blitzed and gang-culture motifs, with a super-healthy, high-energy emphasis on active and unrestrained expression.
The 14 brands taking part in the design collaboration with Swarovski are: Caraa Sport, Juicy Couture, Ultracor, Kappa, Nokaoi, Roxy, Victoria Sport, Pretty Ballerinas, Munich, Marc Cain Sports, Mizuno, Holster, Mariam Seddiq, and Prsr.
It’s a brilliant selection of some of the most exciting, as well as the most established, names in lounge-luxe and action couture. A joining of creative forces in order to offer a unique crystal-embellished collection covering sneakers and eyewear, crop-tops and sweat-tops, tracksuits and jumpsuits, jackets, shirts and shorts, plus lots more.