NEW YORK, Jan 7, 2015/ — Whew! It might be the dead of winter but Calvin Klein Underwear just raised the temperature several degrees with the launch of its Spring 2015 campaign starring Justine Bieber and Lara Stone.
Shot by fashion photographers Mert Alas and Marcus Piggott in New York City, the brand’s latest campaign features Bieber with Stone in key jeans and underwear styles of the season, furthering the iconic brands’ longstanding legacy of bringing fashion and music together. Campaign imagery and videos are now available at calvinklein.com/justin.
“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand,” said Bieber.
The campaign, which was announced globally via social media yesterday, will roll out worldwide in 20 countries spanning digital, outdoor and print advertising, as well as exciting experiential components, timed to coincide with March 2015 magazine issues.
This season will represent Calvin Klein’s most digitally-focused campaign to date with an increased social presence to amplify and create conversation around the campaign, engaging both Calvin Klein’s and Bieber’s fans and followers.
The campaign will also feature the #mycalvins call to action that the brand initiated last February, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.
Lara Stone, considered one of today’s top supermodels, has a long-standing relationship with the house; she was first introduced on the Calvin Klein Collection runway at the Spring 2007 show and has been the face of multiple global advertising campaigns for the house’s lifestyle brands since Fall 2010.
The Spring 2015 global media campaign was produced under the creative direction of Calvin Klein, Inc.’s in-house ad agency and creative studio, working with creative agency Wednesday London.
EDITORIAL CREDIT: Calvin Klein Jeans, Calvin Klein Underwear
IMAGE CREDIT: © Mert Alas and Marcus Piggott
VIDEO CREDIT: © Johan Renck