With the mantra “Our Family. #MYCALVINS,” CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS launch its global multi-media advertising campaign headlined by Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner.
Shot by photographer Willy Vanderperre, the latest chapter of this new campaign features sisters Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner. The siblings are featured wearing styles of CALVIN KLEIN UNDERWEAR that are available in stores and online now, including CALVIN KLEIN Modern Cotton and the new CALVIN KLEIN Body range. In addition, certain members of the family are featured in core styles of CALVIN KLEIN JEANS as well as looks from the Spring 2018 CALVIN KLEIN JEANS collection.
The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.
The campaign will run through the Spring 2018 season, and the talent featured will represent the bridging of several generations stylistically, musically and culturally. They will bring their stories to life as “Our Family” with family and community at the epicenter of the conversation.
CALVIN KLEIN continues to embrace a digital first, socially powered mindset in communicating the Our Family. #MYCALVINS narrative across all consumer-centric channels. With over 100 million impressions in the digital and social space, across 12 countries globally, with key high impact outdoor in several key markets, the #MYCALVINS campaign is designed to create magnetic consumer engagement across the spectrum of the CALVIN KLEIN brand’s followers.