Kenneth Cole Raises AWEARNESS to Fight HIV/AIDS

NEW YORK, Nov. 19, 2010 / — “Save A Hide…Wear A Rubber” this holiday season. Fashion designer Kenneth Cole invites customers to join in the fight against HIV/AIDS with the launch of the new Kenneth Cole Rubber Accessory Collection.

The Rubber Collection includes a line of must-have rubber accessories for him and for her that range in price from $18 to $198. Through the month of December, 100% of net profits from the sale of the Rubber Collection will be donated to AWEARNESS, The Kenneth Cole Foundation in support of amfAR, The Foundation for AIDS Research. The collection is available at Kenneth Cole stores nationwide, and online at AWEARNESS.COM.

Cheyenne Jackson is being recognized as an official “Change Agent” by AWEARNESS, The Kenneth Cole Foundation, for his work as an international ambassador for amfAR. A “Change Agent” is a social activist who strives to help educate and encourage others to get involved.

“It’s not enough to want change. If you have the means to make a difference in someone’s life you have a moral responsibility to do so,” says Jackson. The complete interview with Cheyenne Jackson as the featured AWEARNESS Change Agent can be viewed online at www.awearness.com

Kenneth Cole’s adage has been “What you stand for is more important than what you stand in.” Since 1985, Cole has been an advocate on behalf of AIDS research. He has often lent his creative voice to social messaging combating the stigma of HIV/AIDS. As Chairman of amfAR, The Foundation for AIDS Research, he has worked tirelessly to help find a cure for the disease.

“Save a Hide…Wear A Rubber” — The Rubber Collection includes: rubber rain boots, tote, duffel, iPad case, luggage tag, zip and bifold wallets, and a bracelet, with prices ranging from $18 to $198. The Collection is available at Kenneth Cole stores nationwide, and online at www.AWEARNESS.COM 

  • Men’s Rubber Rain Boot: Retail: $98.00
  • Women’s Rubber Rain Boot: Retail: $98
  • Rubber Tote: Retail: $158.00
  • Rubber Duffel: Retail: $198.00
  • Rubber iPad Case: Retail: $48.00
  • Rubber Luggage Tag: Retail: $18.00
  • Rubber Zip Wallet: Retail: $20.00
  • Rubber Bifold Wallet: Retail: $48.00
  • Rubber Bracelet: Retail: $58
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