PARIS, Dec 22, 2014/ — Kimye fans received an early Christmas gift from Balmain with the French fashion house’s announcement today that Kim Kardashian and Kanye West are headlining its spring/summer 2015 menswear advertising campaign.
The newly released images from Balmain showed Kim and Kanye in provocative poses with a hard edge, with Kanye wearing pieces from the Balmain Spring/Summer 2015 menswear collection.
Photographed by Mario Sorrenti, the campaign is “all about the kiss, the connection between Kaney and Kim,” said art director Pascal Dangin, who helmed the campaign.
The campaign featured a set design by Philipp Haemmerele. Bob Recine did the hair, Lucia Pieroni did the make-up while Christina Zuleta was the manicurist for both Kim and Kanye.
“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. Together, they represent love, beauty and diversity—they are the new modernity,” commented Olivier Rousteing, Creative Director of Balmain.
This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain,” Rousteing added.
The campaign will debut in leading fashion titles worldwide dated March 2015.
Photos courtesy of Balmain