Kohl’s & Vera Wang Join Forces to Fight Breast Cancer

NEW YORK, Sep 25, 2010 / — In honor of October designated as Breast Cancer Awareness Month, Kohl’s invites customers to join the fight against breast cancer through a new Kohl’s Cares® cause merchandise program designed to support women’s health.

The company will sell exclusive cause merchandise in all 39 Wisconsin Kohl’s stores and online at www.kohls.com, with 100 percent of the net profit donated to support the fight against breast cancer.

The first collection – created by world-class designer Vera Wang for her Simply Vera Vera Wang exclusive brand at Kohl’s – will be available September 7 through December 24, 2010.

The 15-item exclusive collection of Simply Vera Vera Wang cause merchandise includes apparel, accessories, fashion jewelry and home goods and all items are available for just $5 or $10 each. The collection includes a pink ribbon pin; graphic t-shirts; women’s sleep sets with boy shorts; and sequin coin purses in various shades of pink and gray, to name a few.

In Wisconsin stores, the Simply Vera Vera Wang merchandise has been given its own center aisle display where all items will be merchandised together to make it easier for customers to support the cause. To view the entire collection or to purchase these items online, visit kohls.com.

Earlier this year, Kohl’s announced its new philanthropic initiative to fight breast cancer with a commitment of $7 million over three years to the American Cancer Society’s Midwest Division and the Southeast Wisconsin affiliate of Susan G. Komen for the Cure® to support breast cancer research, education and patient-assistance programs.

The new cause merchandise program will support additional initiatives committed to the fight against breast cancer.

The Kohl’s Cares breast cancer cause merchandise program will continue with a new collection after the holidays. Future collections will include special items from other exclusive brands at Kohl’s.

For more information on Kohl’s community giving, visit www.kohls.com/cares .

To view the Kohl’s Cares cause merchandise, visit www.kohls.com

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