Lafont Introduces “Leo” Sunglasses

LEO Sunglasses by Lafont
LEO Sunglasses by Lafont

DALLAS, Jun 10, 2013/ — Catching a photo of Leonardo DiCaprio attending the final match of the French Open in Paris earlier today reminded me of the “LEO” sunglasses created by the French label Lafont, purveyor of luxurious handmade sunglasses.

Inspired by Leonardo DiCaprio and The Great Gatsby, LEO is offered in three handsome shades and retails for $519. Like its predecessor “Gatsby” ($345), Leo is a cinematic take on a shape that is always in style.

A byword among eyewear connoisseurs, Lafont has been in the optical business since 1923, when Louis Lafont first opened his Parisian shop near the Madeleine.

In 1979, grandson Philippe Lafont decided to take control of all products sold under the family name.

He turned to his wife for her design skills, developed a facility where the brand could manufacture its own eyewear and, in the process, transformed Lafont from a retail concern into a vertical operation.

Even today, each frame— executed in modern, lightweight metals or acetate— is entirely made in France, down to the tiniest screw.

[MARI DAVIS]

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