Lancome Presents the Second Annual Genes Day October 21st, 2011

NEW YORK, Oct 1, 2011 /— On October 21st, 2011, Lancome invites customers to experience the “Beauty of Giving” by celebrating Genes Day, a one-day national event Lancome began in 2010 to support St. Jude Children’s Research Hospital, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

On this day, Lancome will donate $7 from the sale of every bottle of Genifique Youth Activating Concentrate to St. Jude. (This is in addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.)

“The partnership between Lancome and St. Jude Children’s Research Hospital is a true celebration of the beauty of giving,” says Lancome ambassadress Julia Roberts. “I’m honored to be part of the Lancome family as it supports St. Jude’s mission of helping children with cancer and other life-threatening diseases.”

Lancome, the world’s largest luxury beauty brand, pledges to double last year’s donation and raise $300,000 to support the lifesaving research and treatment done at St. Jude.

Genes Day: Celebrating the Beauty of Scientific Research

The suggested retail prices for Genifique Youth Activating Concentrate are $58 for 0.67 ounce; $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. Those new to Genifique are welcome to stop by the counter during the month of October for a deluxe seven-day sample of the product. On Genes Day, October 21st, a $7 donation will be made to St. Jude Children’s Research Hospital for every concentrate sold at a Lancome counter in the United States or at lancome-usa.com.

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