Madrid Fashion Week Fall 2014: Juana Martin

Mercedes Fashion Week Madrid Otoño/Invierno 2014-2015On Saturday, February 15, 2014, at the Feria de Madrid, Juana Martin unveiled the Juana Martin Fall 2014 collection during Mercedes-Benz Fashion Week Madrid.

Photos courtesy of IFEMA

From the Press Notes:

Lines of the collection:

N.E.O is simplicity taken to the ultimate extreme. This is a collection that seeks to achieve a highly categorical style through the simplification of lines, accompanied by subtle volumes and hand-worked details in every stitch.

Juana Martín has reinvented her style without losing any of her essential appeal.

The color range plays around with the positive/negative dichotomy, granting much greater importance to one tendency over the other.

The materials that have been chosen, such as pure virgin wool, hand-embroidered tulle featuring crystal appliqués, lurex and paillettes, contribute a sense of elegance, mystery and a rebellious touch.

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