Maidenform Makes it Simple With the ADJUSTS-TO-ME Collection

NEW YORK, Sep 23, 2011 / — No one understands the challenges women face when shopping for intimate apparel better than Maidenform.

For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME™ collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.

The new yarn technology in the ADJUSTS-TO-ME™ line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women’s weights.

The fabric in the collection incorporates technology from LYCRA® beauty fabrics engineered for the utmost in comfort and fit. Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. Similarly, the ADJUSTS-TO-ME™ bras, launching with a tailored and a lace version, release in the cups to provide room when needed, contracting when not needed.

Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). The panties, a tailored hipster and a tailored g-string, come in one size and will adjust to every woman’s body for a custom made fit. The collection even crosses over to Maidenform’s Lilyette® collection with a lace underwire making its debut this spring.

Available in an array of basic colors including Black, Barely Nude and Vintage Lace, the ADJUSTS-TO-ME™ shapewear offerings include a Wear Your Own Bra (W.Y.O.B.) Torsette, W.Y.O.B. Singlet and Thigh Slimmer.

An incredible everyday bra option, the ADJUSTS-TO-ME™ bra collection offers smooth microfiber to combat visibility issues with 2-ply wings and supportive straps for all-day comfort. Bra styles include a Foam Underwire, Foam Underwire with Lace and a Wirefree Bra. Panty styles include a Tailored Hipster and Tailored G-string.

Aptly named, the ADJUSTS-TO-ME™ collection adapts to the changing conditions of a woman’s body for the utmost in fit and wearability every day.

Available in October at www.maidenform.com

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