From the press notes: Modernity / Tradition Masculine / Feminine White / Black Sharp / Liquid « URBAN COUTURE » Maison IRFÉ presented its autumn-winter 2014-15 collection for its second show, on Thursday February 27th at 12.30. 7, Place Vendôme, during Paris Fashion Week. Under Olga Sorokina’s Artistic Direction since 2008, the brand is giving new modern spirit in its collections playing with volumes, materials and colors. This collection presents the essentials pieces of a woman and constitutes her wardrobe according to her desires, travels and life. The looks portray the IRFE woman’s aesthetic, its elegance and allure is urban