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It’s been really interesting to see the new translucent trend permeate the
whole mannequin market this past season. It was great to see see what we’ve
been pushing for ages finally turn up at all the show stands” referring to
his ‘Obscura’ forms that have done so well.
I think we were leaders of the trend and that’s why we got a good response to all the clear material forms.
This past year, Life Style Forms in trend-setting fashion, have taken the translucent one step beyond.
We added a little color to the translucency showing blue forms in Chicago and the mannequins
on show in December had a gold tint to them.
For 2001, Lifestyle is doing a kind of retro feel set of mannequins like those in flesh tones that were
popular in the 60’s and 70’s. My inspiration was the Diesel store window. The
revived trend of 70’s fashion was a pure case of the fashions influencing
mannequins. It ran a full circle!
Trend-wise our faux crocodile and alligator forms were well received. But perhaps most exciting, was our new
product which continues through this year – the series 2001 modular metal
merchandizing system, based on the puck system. Our version had a million
possibilities. It was a hit with Macys East who used it for anything from
full forms to hats and scarves to displaying whole co-ordinated looks.
Mannequins are continuing on an uptrend. The minimal display thing is still out. Stores like The Gap
are realizing that you can have theatre without being obtrusive and stores look exciting once again.
Part of the new theatrical display trend is mannequins with more
personality --and this involves mannequins with heads. In particular,
retailers like Levi’s, Bennetton, and Tommy Hilfiger see that the youth
market is huge and reflects multinational ethnicity. Only mannequins with
heads can portray that show of multi-enthicity.” --- Richard Rollison (Lifestyle Forms & Display)
Life Style Forms & Display Co.
(212) 627-2809
Showroom 151 W 25th St.
New York NY 10001
By appointment only
Series 2000
Lifestyle Forms & Display Showroom
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