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Fashion of the 1930s
Author Unknown
Excerpt from "Model Women" an article from Fortune Magazine sometime during the 1930s
Photo below: Mannequins during the 1930s
Photo by Unknown

Mannequin It would be a great mistake to suppose that the new model has been forced upon women by the couturiers. That is not the way of the fashion world.

The fact is that during the post-War years women concealed themselves beneath straight-line costumes, usually belted about the hips, and appealing to men chiefly by reason of a rash degree of abbreviation.

As this style persisted, men grew practically insensible to the sight of the knees and thighs, and women, not necessarily for this reason, grew tired of the mold which revealed them.

Couturiers began catering to this fatigue. First, they offered a length in the evening attire; it was quickly accepted.

Then, also in the evening, they moved the belt accent higher and higher towards the natural waist and began to follow the natural contours.

Last fall's vagaries resulted from the sudden extension of this evening mode into the daytime. Properly modified, it has succeeded. Exposure is now in bad taste.

And for men the lies elsewhere-in figures revealed by innuendo's of fabric.

There are various concomitants if the new mode.

One is the type of mannequins pictured in this page. All that that was necessary to exhibit the outmoded straight-line dress was a pair of shoulders from which it could be hung.

Such a dress gained its interest nit from its shape, which was simple and standardized, but from its colors or patterns, which could be observed in any type of display.

But the present mode being a mode of shape-shape of the costume in general and of its component draperies in particular - you cannot demonstrate how a certain gown is swathed about the hips unless you have convenient hips.

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Written May 6, 1999, Last updated June 14, 2004 fashionwindows.com,Inc.© 1997-2009

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