With the change of fashion during World War I, and the subsequent "party-days" of the roaring 1920s, the 1930s proved to be a different era.

The post-war euphora was gone, and the "party-days" were over. The straight line dress was outmoded, and the woman's shape was again emphasized.

Mannequin manufacturers heeded the sign of the times, manufacturing anatomically explicit models. Shaped with papier-mâché hips and papier-mâché whatnots, the word was out in New York shops such as Franklin Simon's, Macy's, and Lord & Taylor's, Stern's and such outlying emporiums as Loeser's and Namm's ( Brooklyn ), Bamberger's (Newark ), Horne's ( Pittsburgh), and Hudson's (Detroit ).

With display mannequins following the trend, the new fashion's popularity is bound to increase.

A footnote on its use has been provided by Amos Parrish & Co., vast and efficient New York bureau of fashion prophecy and information, which imported several European mannequins like those illustrated.

It was discovered that European models could not properly wear American clothes!

American women, it appears, have broader, flatter figures then those of the Continent. Subsequently the European model-makers have studied and expertly reproduced the distinctive American anatomy.