Are Buying? The Sales Pitch
Who's the Dummy?: Defining Mannequins Exhibit
By Mari Davis
Photo below: Pucci Mannequins
Photos by Mari Davis
DALLAS, Jun 21, 1999/ FW/ --- Are you Buying? is one of the seven questions asked in this FIT exhibit.
If there is one use of the mannequin which is recognized worldwide, it is their use as a sales tool
for retailers.
Visual merchandising might be a new word. It was not coined until the 20th century, but it
has been practiced by retailers for the past 200 years.
Are You Buying? presented a wide range of display mannequins - from early wax figures to
the Theatre de la Mode fashion dolls to the new plus-size mannequins by Pucci.
From the early mannequins to the modern, this area of the exhibition illustrated the various forms,
sizes, and silhouettes that display mannequins take.
The upturned nose, the provocative poses, the almost alien-face of today's mannequins challenges
the ideals of beauty, consumption, desire, spectacle and style.
The support of the mannequin manufacturers were also very apparent by lending FIT their
historical and latest lines of mannequins.
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