BREGENZ, Austria, Jul 7, 2014/ — Interpreting Wolford classics with a new sensuality through his camera lens, Mario Testino in turn gives a new spirit to the visual language of the Austrian company known whose name synonymous with luxe tights and socks.
Being released worldwide this July, the images are presented in Wolford boutiques, trading partners, in the country adv, in video and social media.
Considered one of the most influential photographers in the world, Mario Testino is known for iconic images that define the current era’s zeitgeist.
His photos has appeared on the magazine around the world from Vogue to Vanity Fair and has contributed to the success of many fashion and beauty brands through advertising campaigns.
For Wolford, Mario Testino created images that evoke the essence of emotional femininity and confident, sensual and ethereal but at the same time refined and provocative.
A selection of classic models of legwear and the major innovations of the line, as well as lingerie and body caress the female figure like a second skin, emphasizing the unique beauty and potential appeal of the modern woman.
Testino’s photographs create a unique visual synergy between the product and the personality of the wearer and shall be presented in Wolford boutiques, commercial partners, advertisng campaigns, videos and social media all over the world.
“We are really excited about our partnership with Mario Testino, fashion photographer recognized internationally. The new Visual language will strengthen significantly the emotional component of the brand Wolford, inspiring our customers worldwide, “said Axel Dreher, Wolford spokesperson.
To Wolford, this is an important step that fits into the company’s strategic refocussing, returning to the origins of the brand identity and product emphasis on legwear, lingerie, the underpinning and a selection of clothing
Photos by: Mario Testino
Model: Caroline Winberg