Missoni breaks tradition yet again by launching its new fragrance, Missoni Eau de Parfum, in a fun unconventional way! With Elisa Sednaoui as the face of the Missoni Eau de Parfum, she will be presented in a reality that breaks away from conventional representations. Sednaoui, as a representation of the Missoni woman will be presented in all her natural beauty, albeit in a completely unexpected role. In the campaign, Elisa brings the only touch of colour to the cast thanks to an iconic Missoni dress and, only after she is sprayed with the new fragrance, does she dance in a