On September 25, 2018, Moncler announced the launch of its Moncler Genius collections on an exclusive pop-up store on Tmall Luxury Pavilion, Alibaba Group’s dedicated luxury platform catering to high-end shoppers in China. The Moncler Genius project houses eight different collections, each one devoted to a singular creative mind while incorporating facets of the Moncler identity under the motto “One house, different voices”. The company first presented the collections during Milan Fashion Week through the Moncler Genius Building project on February 20, 2018 and is now officially launching all of the Moncler Genius Collections. To mark its first cooperation with