The New Obsession: Rebecca Minkoff Smart Handbags

Fangirls and fanboys might be preoccupied with the new iPhone X but fashionistas are obsessing about the new Rebecca Minkoff #ALWAYSON smart handbags

Available now in stores, Minkoff’s #ALWAYSON bags feature a code that, when scanned by a smartphone, will enable owners of the bags to receive exclusive offers, product recommendations, and video content from Rebecca Minkoff.

Offering customers exclusive, new personalized experiences with the brand, this new smart handbag is the latest in connected consumer products to join the growing Internet of Things (IoT).

“We’ve always wanted to enrich our customers’ lives and deliver a brand experience that extends beyond the products themselves,” commented Uri Minkoff, co-founder and CEO, Rebecca Minkoff.

“By bringing #AlwaysOn smart features to the bags, we’re opening doors to a world of amazing, hand-picked experiences we think our customers will love, while making it easier than ever for them to access special offers, recommendations, and other loyalty rewards.”

Through these smart products, Minkoff plans to acquire new, direct customer relationships and insights – especially important when products are sold through third-party retail channels. This will inform marketing and business decisions for the brand and drive #AlwaysOn consumer engagement.

Minkoff’s 2018 smart product roadmap, leveraging EVRYTHNG’s IoT Smart Products cloud platform and Avery Dennison’s smart tag solution, includes using geo-targeting to reach additional partners within the lifestyle, wellness and beauty realm.

Photos courtesy of Rebecca Minkoff

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