Linda Evangelista Headlines Ann Taylor's Golden Anniversary Campaign
Company Sponsors Online and In-store $50,000 Wardrobe Sweeptakes For Its 50th ANNiversary Celebration
By: Mari Davis
Photos below: (From top to bottom) (1)Model Linda Evangelista for "I AM ANN TAYLOR"; (2)Shalom wears a boucle jacket and herringbone skirt from Ann Taylor's new fall campaign "I AM ANN TAYLOR"
Photos courtesy of Ann Taylor
DALLAS, Aug 5, 2004/ FW/ --- Since 1954, Ann Taylor had been working with the most beautiful women in the world. Fifty years later, the label that started with a dress shirt that was called “Ann Taylor,” is still dressing the world’s most beautiful women.
To celebrate its golden anniversary and to salute the gorgeous and attractive women of the world, Ann Taylor created the multi-media campaign, "I AM ANN TAYLOR ... CELEBRATE 50 WOMEN. 50 YEARS", featuring print and in-store components as well as an exclusive website, IAMANNTAYLOR.COM.
To pay homage to the brand’s rich history with fashion, famous figures from fashion past, present and future, famous women from every generation and background were chosen to represent “The Ann Taylor Woman” in terms of style, substance and personality.
Headlined by Linda Evangelista and Shalom Harlom, (see photos) the campaign also features sisters Audrey and Angela Lindvall, Patti Hansen (alongside her daughters Alexandra and Theodora Richards), Karen Elson, Dayle Haddon, Dalia, Heather Marks, Yasmin Le Bon, sisters Missy and Frankie Rayder, Hunter Reno, Karen Alexander (alongside her daughters Ella and Zora), Ling and Ein, Mini Anden, Elaine Irwin Mellencamp, Beverly Johnson, Twiggy and many other notable women.
Famed photographer Annie Leibovitz shot the entire campaign, with the brand’s timeless fashions and the personalized flair of the modern Ann Taylor woman in mind.
In the shoots, the women wore Ann Taylor’s sophisticated, ultra-feminine looks from the fall 2004 collection, which has a renewed focus on sportswear classics. The campaign also introduces a redrawn logo that expresses both the heritage and the modernity of the brand.
"In 2004 we wanted to celebrate that idea -- not just the incredible beauty of these women, but their true selves as women at their best, which has been the DNA of the Ann Taylor brand from day one. To put it succinctly, we chose women we love that best represent the extensive appeal of the brand," said Jerome Jessup, Senior Executive Vice President, Ann Taylor in a statement.
Ann Taylor will also launch an exclusive website, www.iamanntaylor.com
the week of August 9. The interactive website will provide visitors with the opportunity to pre-order the Fall ANNiversary collection before it's available in stores.
In addition, the site features an online forum where visitors may submit their Ann Taylor-related stories for publishing consideration and exclusive behind-the-scenes footage from the "I AM ANN TAYLOR" photo shoot, which was created by model/filmmaker Kate Elson, sister of model Karen Elson who is featured in the campaign. An online and in-store $50,000 wardrobe sweepstakes will also launch nationwide on September 2 to coincide with the brand's anniversary.