DALLAS, Jan 13, 2006/ FW/ --- As the ‘internet generation’ or ‘gen i’ gets older, the world slowly changes to fit their needs as new software are written to cater to their insatiable appetite for a computer-oriented environment.

Harper Arrington Publishing and Media announced this week the release of Harper Arrington Digital Design System 2.0 (HADDS), “an innovative new software solution that gives designers, students, and even ordinary people tools that they need to design their own cutting edge fashion collection,” claims a statement from the company.

With a mantra, ‘Invented for clothing designers by clothing designers,’ HADDS promises to help make sketches as realistic as possible.

"Designers are reporting that our results are so lifelike that you can almost wear them. And our system is so user-friendly, that even laymen who have never sewn a stitch can create their own couture collection," said Michael Harper, co-producer of HADDS, and co-founder of Harper Arrington Publishing and Media, in a statement.

But, before you begin thinking that HADDS will replace Alexander McQueen or any of the talented designers of today, PLEASE DON’T, because innate design talent is still needed to make it in the very competitive fashion world.

Think of HADDS as a tool that will help a budding design talent or to make the job of a working fashion designer easier. Just as the current form of Adobe Illustrator® is a tool for artists and a standard in the publishing & advertising world for creating artwork, Illustrator® and Photoshop® has never and will never replace artists and illustrators.

With over 300 trademarked digital fabrics featuring many of today’s hot trends like distressed denim, wool, leather, fur, silk and velour, HADDS can help an aspiring designer get started in creating a virtual collection.

With over 1300 built-in fashion templates that include: wedding gowns, suits, ties, hats, bags, pants, tops, blazers, dresses, jogging sets, jeans, coats and more, there are truly a lot of basic designs to choose from.

Yet, in the end, they are still ‘templates’ and real fashion innovation that will catapult budding designers into fame and get them a place in fashion history, has to come from the designer himself or herself.

But, to say that HADDS has no place in the fashion world is wrong also. Like almost all software written, it can make life easier and the learning curve faster.

With features like: (1) streamlined design process allowing the creation of multiple designs quickly, (2) the ability to create catalogs and portfolios with ease and speed, and (3) customizable templates which can be resized, cut, combined, manipulated, and re-colored, it can an aspiring designer jumpstart his or her career.

As said Jay Arrington, co-producer of HADDS 2.0 and co-founder of Harper Arrington Publishing and Media, said in a statement, "HADDS is being used in academic environments and professional fashion design companies around the world. This system will help anyone to take their creativity to the next level.”

HADDS 2.0 also includes video and written tutorials to help users get familiar with the software, plus a licensed copy of Paint Shop Pro X by Corel.

Retailing at $129.95. HADDS 2.0 is available at:
www.startingaclothingline.com
www.harperarringtonmedia.com