As one of the sponsors of TIFF, the Swarovski Cultural Innovation Award has been developed for the Festival’s Visions Programme and will be awarded to films that spotlight work by filmmakers who challenge our notions of mainstream cinema and explore new cinematic territory.

At the end of the festival (TIFF is slated to run from Sep 13 – 17, 2006), one deserving filmmaker will take home the distinctive trophy created by Swarovski for this award, designed with the MINI RAY crystal collection piece.

Now, you can call that the most coveted accessory!

Speaking of accessories, many of Swarovski’s most exclusive and dazzling pieces will be on display at the Swarovski Suite located at the Four Seasons Hotel from September 7th to 13th.

Open exclusively to celebrities, stylists and media, the Swarovski fashion suite will portray Swarovski’s vision of elegance and style.

On display will be a variety of pieces from the Daniel Swarovski Poetic Night collection, a leading couture crystal brand, available in North America exclusively in Toronto, New York, and Miami as well as several vintage and signature Swarovski pieces.

Celebrities who attend will be given the opportunity to borrow product for festival appearances and will be presented with a limited edition (star collector bag) exclusive bag for Toronto.

Hollywood celebrities have chosen Daniel Swarovski handbags year after year, and just over 2,880,000 Swarovski crystals have graced red carpets in the past five years alone.

Most recently, award-winning actress Teri Hatcher, international beauty Penelope Cruz, and stunning starlet Scarlett Johansson selected Daniel Swarovski evening bags for the 63rd Annual Golden Globes.

This year again, Sharon Stone accessorized with Daniel Swarovski at the Cannes Film Festival, as well as Faye Dunaway, Audrey Tautou and many more. These handbags complete the ultimate glamorous look with sparkle and confidence.