NEW YORK, Aug 29, 2006/ FW/ ---With the mantra ‘Style Is Free,’ Isaac’s Style Book has a documentary approach to feature articles that gives this new magazine an easy read.

Created to investigate the meaning -- and idiosyncrasies -- behind fashion, cooking, travel, home decor and any of the subjects one associates with the word Lifestyle, ‘Isaac’s Style Book’ has the wit, surprise, curiosity and humor of designer Isaac Mizhari.

From workday wardrobes to a gripping biography told in hairdos, entertaining friends at home to traveling abroad, Isaac's Style Book has something for everyone -- as you've never seen it before.

Funny, beautiful, and often messy, nobody in the magazine’s pages is perfect. As a matter of fact, the new publication finds this imperfection inspiring.

By taking a documentary approach, Isaac's Style Book manages to demystify the sometimes terrifying subject of style. It documents the striving towards style as much as the pleasure taken in it.

The magazine also offers plenty of how-tos in a manner reminiscent of women's magazines of yore, which were filled with household tips and do-it- yourself projects.

For the premiere issue, a feature called "Revamp" is going to be inaugurated. Follow along as the magazine takes neglected items from women's wardrobes -- old light-blue jeans, navy blazers -- and remake them into great, wearable new clothes, giving readers easy-to-follow instructions and downloadable templates.

Isaac approaches this adventure with the same joyous spirit he exudes when tackling any new project. His aim is to inspire women, make the subject of style finally accessible, and create a place where glamour can finally be smart.

Isaac's Style Book will be available through its companion website www.isaacsstylebook.com (the magazine is free; shipping fees apply) and can be picked up at no charge at participating boutiques across the country beginning August 28, 2006.

For details, please visit: www.isaacsstylebook.com

Isaac's Style Book will be published at least twice a year. Peter Buchanan-Smith is Creative Director. Erika Kawalek is Editor in Chief.