PARIS, Apr 24, 2007/ FW/ --- With a ballsy name like Los Cojones Del Perro, this new Cape Town lifestyle brand has a cult following in South Africa and now has plans of conquering France as well.

Founded by the elusive Mickey Munden, a rather dapper French bulldog, Los Cojones Del Perro’s anti-sheep mentality has pushed it to create custom t-shirts and bags that are unique in every way. No two Los Cojones Del Perro items are alike.

A self-described humanitarian, Mickey Munden decided to take the saying ‘man’s best friend’ one-step further by designing clothes for humans. In doing so, he also created opportunities for women from disadvantaged backgrounds around Cape Town.

Training and subsequently employing them, Mickey has also empowered these women while restoring their dignity.

As they customize every garment that comes out of the Los Cojones Del Perro’s design studio, each apparel come alive with the spirit of the amazing women that worked on them.

Marketed first in Cape Town’s underground fashion scene, Los Cojones Del Perro immediately attracted a cult following.

As a consequence, the brand is now being sold in the most exclusive boutiques all over South Africa, including Cape Town, Johannesburg, Pretoria and Durban.

To fans of Los Cojones Del Perro, owning one of the label’s highly sought after t-shirts and bag is also to own a little bit of Mickey’s unique charisma and magnetism. After all, how can you resist the charm of a French bulldog.

And since his heritage is French, going to Paris to expand the reach of Los Cojones Del Perro is a natural choice. To Mickey Munden, it is just ‘coming home.

Still, for this unorthodox entrepreneur, fashion is just the beginning. Plans are afoot for a Los Cojones wine, a diffusion line for puppies and an animal friendly budget airline.