LOS ANGELES, Apr 5, 2007/ FW/ --- The current trend of structured silhouettes have women searching for that perfect fitting innerwear that completely evens out every area, including stubborn back rolls that can appear when wearing a bra.

With almost every major fashion house from New York, Milan and Paris proposing body hugging and form fitting apparel for both Spring / Summer 2007 and Fall 2007 / Winter 2008, the need for a flawless fit has become imperative.

Anticipating that need, Maidenform has created The Smooth Bra™ collection, offering super-sleek demi and push-up silhouette that are stitch free, comfortable and flexible.

Using the latest technology on laminated micro fiber two-way stretch and foam cups and side wings, The Smooth Bra™ delivers smooth shaping under clothes while preventing embarrassing back bulge.

The demi style is available in sizes 34-36A, 34-38B, C, D in black, body beige, almond, perfectly pink and lime punch. Suggested retail price is $32.00.

The push-up style is available in sizes 32-36A, 32-38 B, 34 -- 38C in black, body beige, almond and sweet peri. Suggested retail price is $32.00.