Beauty in the Face of Recession
@ 11:53 am August 30, 2009Filed under: Health & Beauty, Los Angeles
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LOS ANGELES, Aug 30, 2009 / FW/ — One hundred years of beauty and L’Oreal is still out there doing their research. The World Beauty Leader recently conducted an international beauty survey on how the current economy is affecting the beauty market. Over 4,000 women in the U.S. and Europe were asked about their beauty regiments and how, if anything, things have changed since living in the face of recession.
Surprising or not, the survey found that women are not sacrificing beauty in tough times. Majority of the women felt that wearing makeup made them look and feel better. Some even thought that the effects of make-up were advantageous in the work place.
Being a woman has changed over the years so that the power women and sexual icon are blending, interchangeably in some cases. Being successful doesn’t mean being asexual anymore and the beauty market shows this. While the survey shows that a larger percentage of women are veering towards more toned down and natural looks then before, the desire for make-up is still there.
With L’Oreal’s 100 year mark they are still aimed at understanding the consumer and making beauty accessible to the general public. If women are not compromising on beauty then the beauty market still has a big job on their hands, to make women feel and act more confident. Even if natural beauty is big right now, make-up is still in demand to create that effect and give women the confidence they desire.
Malo: White Delicacies
@ 8:48 am June 28, 2008Filed under: Los Angeles, Milan, News
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MILAN, June 28, 2008/ FW/ — Merging all the colors of the rainbow into one, Malo’s Spring Summer 2009 collection performance was all white. The pure color is often overlooked for all its innate qualities, not only white not colorless but it’s so colorful that it is literally light.
The reality that something looks so simple but is in fact quite in depth and complicated is exactly what Malo looked at when designing their Spring Summer collection.
Using the Polo as a canvas Malo played with the white, by using the color in 12 different designs that blended shades, material, and cuts. The result is a beautiful collection that at first glance looks quite simple but in fact, like the color white, has so much more to offer.
The Polo is the perfect iconic piece for Malo to have chosen for the season. As the lines between formalwear and sportswear become ever thinner, the Polo, becomes the obvious classical answer. Malo see’s the potential of the piece as something sporty, classy and elegant all at the same time and thus chose the Polo as the backbone to the collection.
Paying attention to details everything from yarn to weave is considered and the result is some of the highest quality knits in modern, yet classic, designs. Silk, cashmere, cotton and linen were the fabrics used to make up the collection but the way Malo works with them every piece of material is exquisite and ethereal. With over 300 hundred people working on production and development Malo is able to come up with techniques and processes that make their material uniquely precious.
For the Malo Spring Summer collection they used all their newest techniques to produce ultra fine cashmere and cashmere blends. While material was a large part of the collection cut and design also played a big role. Sleeves were either short or long but fits and collar shapes ranged. From slim fitted to loose and relaxed or very small to elongated. The purity of white allows basic rules to be broken with out affecting the unity of the collection.
Malo’s 12 versions of the Polo may all be one color but what lies within that color is so much more.
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(Photo’s by Lisa Helm, click on image to see bigger photo.)
Celebrating Earth Day with All Eco-Friendly Fashion Show at AVITA Co-op
@ 2:55 pm April 16, 2008Filed under: Los Angeles
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LOS ANGELES, Apr 16, 2008 / FW/ — AVITA Co-op’s first anniversary falls on Earth Day. As one of the pioneers and leading proponents of eco-friendly fashions, AVITA is celebrating the day with an all eco-friendly fashion show featuring cutting edge designes from around the U.S. and around the globe.
“Earth Day Birthday” is set for April 22, 2008 at the Avita Co-Op at 8213 W Third Street in West Hollywood, CA with the catwalk show featuring Mandala Eco de Luxe (Germany), a casual/collection that stands in perfect harmony with nature and Unnur (Iceland), fabulous bags using sea leather.
From Canada, BYOB’s handy, reusable bags and Lav and Kush, a luxury line dedicated to glamorous eco fashion. Skunk Funk (Spain), alluring yet affordable dresses and separates and from New York, Threads for Thought has trendy T’s of organic cotton with a portion of sales donated to the NRDC and the IRC;
Hailing from Los Angeles are Raw Earth Wild Sky, an ultra feminine line made from organic cotton and ecoSkin, a fashion forward collection of sexy tops and dresses;
Mo Hop from Chicago, an exciting new line of footwear that has interchangeable straps while Urban Fox from St. Louis and Chicago, is a lingerie line using organic materials.
And of course, there is the Avita by Amanda Shi, a collection of exquisite knits in bamboo and organic cotton has been a force in the movement to use sustainable materials in fashion since its inception in 2003 and has been a consistent favorite of fashionistas and Hollywood insiders alike.
This gathering of eco-friendly line makes Avita Co-op the definitive eco-window for other socially conscious brands and the ideal venue from which to spread the message of environmental awareness.
The Avita Co-Op was opened last year with a partnership between Avita founder and designer Amanda Shi and partner Mark Werts of American Rag, to bring a heightened awareness to climate issues while forwarding the message that eco-friendly can be socially conscious and fabulous.
According to Amanda, “For the anniversary, we wanted to showcase all these amazing designers in a joint commitment to addressing global warming or climate change and so many other immediate issues facing our environment. It’s not about who’s cooler, hugging trees or being sexy green. The planet is warming at an alarming rate and isn’t going to be making any distinctions of where we come from. It’s a global issue that calls for us to band together as one if we want future generations to survive.”
The invitation only Avita Earth Day Birthday event is also being sponsored by Frey Wines organic wines, Sake2Me organic sake, Eco Nation with Makeup provided by Moonstar.
For more information, please log on: www.avitastyle.com
Los Angeles Fashion Week Fall 2008: Monarchy Collection
@ 10:10 pm March 16, 2008Filed under: Los Angeles, Runway Shows
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LOS ANGELES, Mar 16, 2008 / FW/ — In what is arguably one of the best collections for the Los Angeles season, designer Erik Kim proposed a very tight, coherent and directional collection that is high street urban wear for Monarchy Collection.
(Click on thumbnail to see bigger photo)
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(Photos courtesy of Mercedes-Benz Fashion Week at Smashbox Studios)
Los Angeles Fashion Week Fall 2008: Samora
@ 3:23 pm March 15, 2008Filed under: Los Angeles, Runway Shows
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LOS ANGELES, Mar 15, 2008 / FW/ — It was during the Fall 2004 season when FashionWindows first covered Samora. It has been 4 years, a total of 8 collections that we have seen from the Los Angeles-based designer. Season after season, Samora has shown growth and become more decisive in her cuts and execution. Her Fall 2008 collection is not an exception.
(Click on thumbnail to see bigger photo)
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(Photos courtesy of Mercedes-Benz Fashion Week at Smashbox Studios)