Beauty in the Face of Recession
@ 11:53 am August 30, 2009Filed under: Health & Beauty, Los Angeles
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LOS ANGELES, Aug 30, 2009 / FW/ — One hundred years of beauty and L’Oreal is still out there doing their research. The World Beauty Leader recently conducted an international beauty survey on how the current economy is affecting the beauty market. Over 4,000 women in the U.S. and Europe were asked about their beauty regiments and how, if anything, things have changed since living in the face of recession.
Surprising or not, the survey found that women are not sacrificing beauty in tough times. Majority of the women felt that wearing makeup made them look and feel better. Some even thought that the effects of make-up were advantageous in the work place.
Being a woman has changed over the years so that the power women and sexual icon are blending, interchangeably in some cases. Being successful doesn’t mean being asexual anymore and the beauty market shows this. While the survey shows that a larger percentage of women are veering towards more toned down and natural looks then before, the desire for make-up is still there.
With L’Oreal’s 100 year mark they are still aimed at understanding the consumer and making beauty accessible to the general public. If women are not compromising on beauty then the beauty market still has a big job on their hands, to make women feel and act more confident. Even if natural beauty is big right now, make-up is still in demand to create that effect and give women the confidence they desire.
Marcia Cross Joins Olay and ASDS for Skin Cancer Awareness Initiative
@ 11:18 am May 6, 2008Filed under: Health & Beauty
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NEW YORK, May 6, 2008 / FW/ — The skin, we take them for granted unless it is on our face wherein women takes time, money and effort to keep it looking young. Yet, our skin is the largest organ of the human body (yes, the skin is an organ like our heart and liver) averaging 20 square feet or 1.9 square meters in surface area.
And like other organs, the skin gets sick also; we can also have skin cancer. More than one million Americans will be diagnosed with skin cancer this year. And according to statistics, someone dies of melanoma, the deadliest form of skin cancer, nearly every hour.
Yet when detected and treated early, it is almost 100 percent curable. Women ages 20-29 are particularly vulnerable, with melanoma ranking as the second most common form of cancer in the age group.
In recognition of Skin Cancer Awareness Month this May, Olay and the American Society for Dermatologic Surgery (ASDS) have joined forces for the fourth year for “Skin Cancer Takes Friends,” a nationwide free skin cancer screening program that encourages Americans to bring their friends to a participating dermasurgeon’s office for a free skin cancer screening.
Together with “Desperate Housewives” star Marcia Cross, Olay and the ASDS are working to raise awareness about the importance of prevention and detection in the fight against skin cancer.
Often the symptoms of skin cancer are elusive to those who do not know what to look for. As the incidence of skin cancer continues to rise, Olay and the ASDS urge women to join the fight against this growing silent killer by sharing these shocking statistics with loved ones, conducting monthly self-screenings and scheduling a free screening with a dermatologic surgeon for themselves and a friend.
Regular screenings combined with daily protection from the sun’s harmful UV rays are essential to avoid falling victim to melanoma.
For more information, please log on:
http://www.skincancertakesfriends.org/
http://www.olay.com/
http://www.asds.net/
Issey Miyake Dreams of Water for the Summer
@ 8:48 am May 2, 2008Filed under: Health & Beauty
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DALLAS, May 2, 2008 / FW/ — Summer makes one think of sandy beaches or at least spending time in a pool. Santiago Marotto has different idea for summer though. Casthing his creative eye on Issey Miyake Eaux d’Eté, the young designer envisioned a “rêve d’eau” – a dream of water, a fantastic journey between the skies and the seas.
“I wanted to evoke the cycles that water goes through, and to show it in all its forms: rain, vapour, liquid… water as a ‘living’ thing. At the same time I wanted to capture its light, airy freshness in a figurative, light-hearted, nearly naive mode of expression,” said Santiago Marotto.
Thus, a new story was sketched upon the bottles of Eaux d’Eté for women and for men. And Reve d’Eau, Issey Miyake’s 2008 summer Fragrance as Santiago Marotto, the Creative artist behind Reve d’Eau, vision came true, with both fragrances created by famed perfumer Jacques Cavallier.
For her:
Water becomes a caress. The sensual sweetness of rose water blends with the succulent flesh of pear for a mouth-watering start. Awash in a velvety affusion of peony and carnation, osmanthus shines forth, warmed by precious woods.
L’Eau d’Issey Eau de Toilette pour L’Eté 3.4 oz
Rosewater, pear, peony, carnation, osmanthus and precious woods.
For him:
Water becomes a bracing spindrift. Frosty zests of yuzu and mandarin bubble with vivacity. Sprinkled with aromas of ebullient cardamom and aromatic sage, the Eau becomes an invigorating wave, cooled by the nearly marine accents of vetiver and ambergris.
L’Eau d’Issey pour Homme Eau de Toilette pour L’Eté 4.2 oz
Yuzu, mandarin, cardamom, sage, vetiver and ambergris.
Both fragrances are available May 1st at Macy’s, Bloomingdale’s and other fine department stores
L’Eau d’Issey Summer Fragrance: $60.00
L’Eau d’Issey Pour Homme Summer Fragrance: $56
Monsieur, are you wearing Jean Paul Gaultier?
@ 10:42 am April 29, 2008Filed under: Fashion Trends, Health & Beauty
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DALLAS, Apr 29, 2008 / FW/ — Jean Paul Gaultier must be tireless. He already designs 12 collections a year and he still found the time to launch ‘Monsieur’, a new grooming line for men that is every day wardrobe of skincare and ‘make-up’ products that make men look good without losing their inherent appeal.
Officially called ‘Jean Paul Gaultier Monsieur’, the new men’s grooming products compliments the men’s ‘make-up’ line that the French couturier launched in 2003. Five years had passed since then, so, it was time to re-visit and revamp the line especially with the changing attitudes of men towards growing old.
Though women have been very open in their search for the fountain of youth, men had been very quiet about it. Except for dying their gray hair to their original color, men showed very little interest in staying young until the last of the baby boomers turned 40.
When Hollywood heartthrobs Brad Pitt, Tom Cruise and George Clooney, all of whom are part of the last wave of baby boomers turned 40, their continued popularity among women of all ages became a sign post that men can also be ageless.
Forty-something, high-flying executive, fashion-conscious, sporty, eco-friendly; metro-sexual, a bighearted softy or a seducer, even the strong and quiet type including the ‘nerds’ who were unpopular during high school but run the world today, finally begun to understand women’s preoccupation with the fountain of youth.
Being well groomed and taking care of his appearance is a growing priority for men. Jean Paul Gaultier responds to this new attitude with a new comprehensive line called ‘Jean Paul Gaultier monsieur’ consisting of seventeen products, from which every man can compose his “every day wardrobe for looking good!”
Each of the skincare products combines the same unique plant complex, which helps to ensure the protection and well being of the skin. A desert micro-alga capable of with standing the most extreme climate conditions lends its strength to resist harsh everyday factors such as pollution, smoke and UV rays.
Monsieur offers a choice of cleansing agents, treatments and grooming products to make sure he looks good at any time of day. Monsieur is already available at Bloomingdales and bloomingdales.com. It will be available at Sephora beginning May 2008 and select specialty and department stores in the nation.
JEAN PAUL GAULTIER MONSIEUR SKINCARE
Eau du Matin, Invigorating Fragrance (3.3 oz) $46.00
This invigorating formula prolongs the reviving effects of the morning shower. Spray onto the body and rub vigorously. This “green frisson” water with spicy, masculine notes reveals the freshness of bergamot and petitgrain, followed by woody accents of cedar and gaiac. Tip: cedar and citrus essential oils boost the energy levels of the body and stimulate the mind.
Face Wash (4.2 oz) $20.00
A cleanser for both morning and evening, this rich cream is lathered over moist skin and the beard before rinsing thoroughly with water. Use before or after shaving. Tip: the cleanser’s smooth formula prepares the skin for shaving without drying it out.
Face Scrub (4.2 oz) $20.00
To free the skin, this gel instantly removes dead skin cells and all of the impurities that prevent the skin from breathing. The face looks brighter, cleaner, and more invigorated. Tip: The scrub’s small exfoliating grains of wood pulp are gentle on the skin and tough on impurities
Shaving Cream (4.2 oz) $18.00
To tame stubborn hair and gently prepare the skin for the glide of the blade, this lightly scented velvety cream transforms into an emollient lather on contact with water. Suitable for all beards; use with or without a shaving brush. Tip: for a flawless shave, use directly with the fingers, massaging the cream into moist skin, or lather with a shaving brush.
After-Shave Gel (1.6 oz) $25.00
A green-colored texture that is invisible on application calms the skin for a soft, supple appearance after shaving. Tip: this “anti-razor burn” gel contains an oil extracted from grape seeds to strengthen the skin’s defenses again attack, along with a soothing agent - Alpha-Bisabolol -to neutralise irritation and reduce nicks and cuts from shaving.
Moisturizing Face Balm (1.6 oz) $32.00
To quench the skin’s thirst without leaving it shiny, this balm contains water-trapping plant sugars and oil extracted from grape seeds rich in essential fatty acids. Instant comfort is ensured. The skin is suppler and more resistant to harsh external factors. Tip: its texture, enriched in volatile substances, melts into the skin for a dashing, matte finish.
Energizing Face Care (1.6 oz) $34.00
The perfect “fatigue-masking” tool: a moisturizer that melts invisibly into the skin. The face looks rested and the skin is the very picture of health. Tip: Light reflectors ensure an instant healthy glow effect.
Energizing Eye Care (0.5 oz) $30.00
A gel infused with decongestant and anti-shadow active ingredients rid the skin of puffiness and dark circles. Its texture provides total comfort. Tip: The Eye Gel’s “flash” effect particles brighten this area in the blink of an eye.
Shine Stopper Gel (0.5 oz) $25.00
A radical blotting gel to absorb excess oil and eliminate shine from the T-zone (forehead, nose and chin). A zero shine effect guaranteed. Tip: The Shine Stopper’s convenient packaging allows you to unleash your anti-shine weapon at any time of day,
MONSIEUR: THE COSMETICS
Powder Bronzer (10 g) $40.00
Keep that “just back from vacation” look all year round. As practical as its reversible case, this discreet compact powder contains reflective pigments that even out the complexion; erase blemishes and give the skin a truer-than-life healthy glow. Tip: One product, two application options: Apply in a flash with the brushwhen on the go, and use a shaving brush at home for a professional result.
Self Tanning Gel (1.6 oz) $28.00
For a sun-free, incognito tan, this moisturizing gel contains corrective pigments for an instant healthy glow. The color gradually deepens with DHA for an incredibly natural result. Tip: A tinted cream that allows you to see where it has been applied and gives instant color on application even before the DHA starts to work.
Fluid Bronzer Multi-Complexion (1.6 oz) $30.00)
This tinted fluid cream is perfect for giving the skin an instant pick-me-up, leaving it gleaming with a healthy outdoor glow. Its light, non-greasy texture contains a complex of plant active ingredients that also protects the skin against harsh external factors. Tip: Contains absorbent micro-sponges for a matte finish on the skin.
Concealer (0.5 oz) $20.00
This cream provides perfect coverage to disguise every flaw. In addition, micro particles brighten shadows caused by dark circles. Guarantees bright eyes under any circumstances. Tip: Available in three shades – fair, medium or tawny skin - for a customized result.
Eyeliner Pencil (1.2g) $14.00
To give a deep, intense gaze or correct sparse lashes, this eyeliner pencil gives a natural dark line which really changes everything. It is removed in the blink of an eye. As quick and simple as a signature. Tip: The eyeliner is a special pencil suitable for sensitive eyes and contact lens wearers, for gentle, precise application. Includes a built-in pencil sharpener.
Brow Corrector Pencil (1.2g) $14.00
To emphasize the shape of the face and underline its character, this corrector pencil allows you to discreetly define the outline of the eyebrows. It is removed as easily as it is applied. Tip: Two shades -fair or medium to be applied in small, fine strokes in the direction of hair growth for a natural effect.
Brow Groomer (7 ml) $18.00
To bring unruly brows into line, this clear gel invisibly tames and holds them in place all day long thanks to fixing polymers. Tip: A pine tree-shaped brush allows you to target the areas to be tamed: the widest end tidies the thickest area and the tip brings stubborn hairs into line.
Lip Balm (3.5g) $18.00
This completely non-greasy and non-sticky lip balm is packed with nourishing agents. Its texture is enriched by a protective hydrating polymer that leaves an invisible film protecting the lips from harsh climate factors (cold, dryness). Re-apply as often as necessary. Tip: This clear balm is also available in two lightly tinted versions (fair and tawny skin) to enhance the natural pigmentation of the lips.
USLU Airlines Launches new Nail Polish colors this Spring
@ 10:46 am April 20, 2008Filed under: Health & Beauty
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DALLAS, Apr 20, 2008 / FW/ — While Northwest and Delta Airlines are contemplating a merger, USLU Airlines is launching five new nail polish colors: GRZ, a green shade that has been developed for c.neeon’s fall/winter 08/09 collection; SBT/WAW is the new colors for Bernhard Willhelm’s fall/winter 08/09 collection; and IBZ - a warm orange, that has been made for German designer Tilmann Lauterbach.
If you’re thinking that a cosmetic is now an air carrier’s extra source of income to offset high jet fuel prices, sorry to disappoint you, but USLU Airlines is actually a beauty company. They do not have airplanes, but they do have lots of beauty of products.
Launched in 2003 by Turkish makeup artist Feride Uslu, Uslu Airlines is an apt name for the airbrush makeup line that instantly allowed women to become masters of their facial domains - evenly misting foundation, blush, and eye shadow like true artisans, wielding the pen-like power tool and attached micro-compressor like pros.
According to Pscyhopedia, The How-To videos accompanying the contraption (which is called the “air(o)pak”) at boutiques like Colette in Paris and 10 Corso Como in Milan, show novices like Chloe Sevigny and model Christina Kruse becoming insta-experts.
And, for roughly the price of a flight from New York to Europe, anyone can get one. And that’s another connection to the ‘airlines’ label.