A Serious Emporio Armani Reaches The Nash Equilibrium
@ 10:07 pm February 18, 2008Filed under: Milan, Runway Shows
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MILAN, Feb 18, 2008 / FW/ — Remember when Giorgio Armani did a treatise on ‘Theory of the Leisure Class’? For Fall 2008, the Italian design maestro might as well be doing a fashion treatise on the “Nash Equilibrium” a Nobel Prize winning economic theory made very popular by the movie ‘A Beautiful Mind’
Now, before you start thinking that the Emporio Armani Fall 2008 collection is about intellectual dressing, please banish that thought because the collection has all the signature Armani luxuries like the use of velvet, wool tweed and shiny fabrics.
It also has the signature Armani look – women’s clothes based on man’s clothing, thus there are lots of pant suit sets, dress suits, snug fitting jackets, double pleated trousers. There are even bubble skirts and bias cut dresses. In short, the collection is exactly what Armani fans asked for with lots of extras added.
So, what makes this collection different from the others? The balancing act on androgyny, i.e., creating manly clothes for women while keeping their femininity and using feminine elements in men’s clothing while keeping the male masculinity. And, that is the reason why the Nash Equilibrium came to mind.
But, before we begin a whole mathematical treatise (the whole theory is actually a math equation) of the Nash Equilibrium, let it suffice to say that in game theory, the Nash equilibrium is a solution concept of a game involving two or more players, in which no player has anything to gain by changing only his or her own strategy unilaterally.
If each player has chosen a strategy and no player can benefit by changing his or her strategy while the other players keep theirs unchanged, then the current set of strategy choices and the corresponding payoffs constitute a Nash equilibrium.
That said, the Nash Equilibrium was reached in fashion terms, by Giorgio Armani by keeping both the men’s and women’s clothing proposed for Emporio Armani within a set of parameters as defined by the brand’s DNA.
Now, before a mathematical genius comes along, let it also be said that this is a very simplistic view of the Nash Equilibrium as applied in fashion terms.
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[...] it is just one of those ‘twists of fate’ or ‘just a mere coincidence’, Emporio Armani Fall 2008 collection was a seeming treatise on the Nash Equilibrium economic theory. Way back in 2004, for the Emporio Armani Menswear Spring 2005 collection, the title of the [...]
[...] A Serious Emporio Armani Reaches The Nash Equilibrium [...]
[...] A Serious Emporio Armani Reaches The Nash Equilibrium [...]
[...] A Serious Emporio Armani Reaches The Nash Equilibrium [...]