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Lacoste Fall 2008: Romantic Sportswear

Posted by Mari Davis @ 10:09 am March 31, 2008
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DALLAS, Mar 31, 2008 / FW/ — In what is arguably his best collection for Lacoste yet, Christophe Lemaire refined the brand’s DNA by adding romantic elements to sportswear, thus softening the hard edges that comes with that clothing genre.

One of the greatest challenges of a designer when he or she is at the creative helm of a very old brand is that there is always a need a to reinvent and refresh the label. Lemaire, who had been at the Artistic Director for Lacoste for several years now has successfully distilled Lacoste into a young and hip, highly covetable label while keeping its sportive roots. Lemaire’s Fall 2008 exemplifies what the French designer had done for the brand.

(Click on image to see bigger photo)

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Lacoste
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Lacoste


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