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| Vol 9 Issue 200 |
Friday, July 20, 2007 |
Back-to-School Spending this Year to Top $18 Billion, Says NRF
WASHINGTON, D.C., Jul 17, 2007/ FW/ --- Though the summer is still in full swing, families across the nation are already planning back-to-school shopping trips. According to the National Retail Federation’s 2007 Consumer Intentions and Actions Back-to-School survey, conducted by BIGresearch, families with school-age children are expected to spend $563.49 on back-to-school merchandise, up 6.9 percent from last year’s $527.08 average Total back-to-school spending this year is expected to reach $18.4 billion.
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